Social Media Strategy

Social media is ‘free’, right?

Well technically yes, but it can also cost you dearly in time and money if you don’t have a plan behind what you’re doing.

And truth be told, most businesses just jump straight into posting, boosting, advertising and engaging without too much thought.

Why you need a social media strategy

By setting out a clear strategy, it can make managing your business’ social media so much easier. To get us started, we first need to identify 2 key things:

Your overarching business goals

Your target audience

These 2 pieces of information should underpin everything that your business does on social media.

They help us to not only pick the social media platforms that we’ll be present on, but they will also drive our Content Marketing Strategy and our digital advertising plans.

What a social media strategy can cover

A solid social media strategy will be your guide book for all things social media in your business, and it should be written in a way that anyone who comes into your business can understand and roll out effectively.

I’ll help to outline:

What social media platforms your business should be present on (and if you’re on some that you don’t need, we can look at ways to shut those down!)

A review of your current Pages or Profiles, and any required optimisations we can perform to make them look good and be better representations of where your business is at

What you should be posting to social media

How often you should be posting to social media

Ways to engage with your audience, and strategically grow your reach

The marketing metrics you should be reviewing on a regular basis to help inform your ongoing strategy development

And more!

I’ll even provide you with my Key Dates calendar that’s choc-a-block full of key dates across the year that you might like to recognise in your social media activity.

Feeling inspired to take some action in your marketing? There’s no time like the present! Contact Tamara today via our Contact page and let’s get started.

Testimonials

What our clients say

“Working within my own business, knowing my target market was something I assumed however; since going through the tailored marketing action plan created by Tamara, we have further identified who we should be targeting.

As a result, since executing the plan, our lead generation has increased by over 35% compared to the same 6-month period last year.

This is especially remarkable considering how tough the current property market climate is (2022) and how in 'demand' our services were in 2021!!”

Michael Sampson

Equidel

"Tamara’s no fluff approach to giving advice is refreshing and helpful. It has helped me develop clarity over my immediate next steps and accountability to implement."

Juen Phie

P&Y Partners

“I recently engaged Tamara to create a marketing plan to assist with my business. I was so grateful to receive the help and knowledge that Tamara has. As a small business owner this saved me so much time and I could implement her strategies straight away. What stood out for me was her kind and caring attitude and she really listened to what I needed and provided fantastic solutions. I highly recommend Tamara if you need assistance.”

Natalie Daws

Daws Conveyancing

“McGrath Real Estate are very fortunate to have crossed paths with Tamara Caire and her expertise around social media marketing.

Since commencing working with Tamara, she has taken a proactive and personable approach to maintaining our socials and ensures that the McGrath branding is at the heart of all our content.

We truly appreciate the attention to detail and open communication that is shared with Tamara in all of our interactions and look forward to building our working relationship together.”

Amanda Scali

McGrath Real Estate

“It was such a pleasure working with Tamara. As a small business of 1, it can be tricky to navigate all the ins and outs and stay on top of everything. It was really great to have Tamara look at what I do have and what I am doing well in marketing and have very constructive feedback on where I should place my efforts and need improvement. The marketing calendar she set out makes it easy for me implement a good marketing strategy without me needing to second guess myself. I love the attention to detail in her website review (hello spelling mistakes) and great suggestions for increasing SEO in simple and easy to do ways. I fully recommend Tamara for helping you to create a new marketing plan, or to review the one you need to update.”

Amelia McLeod

Amelia McLeod Photography