If you think your target market is ANYONE or EVERYONE – you could be wasting a lot of money. Some $37 billion in ad spend is wasted every year through ads that fail to engage the target audience correctly.
Think about it… Although technically anyone might need your plumbing services at some point, not everyone in the household is going to do the research for a local plumber, make the enquiries, and book you in.
And sometimes the consumer or purchase driver is different to the actual purchaser or decision-maker. Take for example a child who is the consumer of the ice cream cone at the shops, and the mother who is the one making the decision, and putting the money down.
The activity of defining and understanding your target markets is quite important.
When identifying your target market, I like to dig deep and work out as much as possible about them so we can understand what’s important to them, and how to best market to them.
Demographic information such as:
By understanding who our target audience is, it informs many things including:
What our clients say
“Working within my own business, knowing my target market was something I assumed however; since going through the tailored marketing action plan created by Tamara, we have further identified who we should be targeting.
As a result, since executing the plan, our lead generation has increased by over 35% compared to the same 6-month period last year.
This is especially remarkable considering how tough the current property market climate is (2022) and how in 'demand' our services were in 2021!!”
"Tamara’s no fluff approach to giving advice is refreshing and helpful. It has helped me develop clarity over my immediate next steps and accountability to implement."
“I recently engaged Tamara to create a marketing plan to assist with my business. I was so grateful to receive the help and knowledge that Tamara has. As a small business owner this saved me so much time and I could implement her strategies straight away. What stood out for me was her kind and caring attitude and she really listened to what I needed and provided fantastic solutions. I highly recommend Tamara if you need assistance.”
“McGrath Real Estate are very fortunate to have crossed paths with Tamara Caire and her expertise around social media marketing.
Since commencing working with Tamara, she has taken a proactive and personable approach to maintaining our socials and ensures that the McGrath branding is at the heart of all our content.
We truly appreciate the attention to detail and open communication that is shared with Tamara in all of our interactions and look forward to building our working relationship together.”
“It was such a pleasure working with Tamara. As a small business of 1, it can be tricky to navigate all the ins and outs and stay on top of everything. It was really great to have Tamara look at what I do have and what I am doing well in marketing and have very constructive feedback on where I should place my efforts and need improvement. The marketing calendar she set out makes it easy for me implement a good marketing strategy without me needing to second guess myself. I love the attention to detail in her website review (hello spelling mistakes) and great suggestions for increasing SEO in simple and easy to do ways. I fully recommend Tamara for helping you to create a new marketing plan, or to review the one you need to update.”
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