A digital audit is a review of all active media channels that your business is currently using, as well as the ones that you aren’t.
You’d be surprised at how little business owners get around to doing this.
Think about it – the last time you probably took a look at all of this is when you first set everything up, and your business goals or strategy may have changed significantly since this time.
The beauty of coming in with a fresh set of eyes is that I can assess each and every part of your digital presence with a different lens. A lens of where your business is at today, which could be very different to where you were when you first created a lot of these platforms.
So first things first, I need to understand your marketing strategy; your current marketing goals, how you want to be perceived in the marketplace, and who your target audience is.
I then start your digital audit by taking stock of all the digital channels you actively use for your marketing. For a lot of Adelaide businesses, this includes things such as:
I’ll also seek out others that you might not actively use, but that have been created for you in directories that live in places like membership association websites, business trade directories, networking groups, council listings, and more.
You’d be surprised at how many automated listings might have been created for your business over the years that you had no idea even existed!
At the end of your digital audit you’ll be provided with an action list to attend to.
Often I find incorrect addresses, outdated opening hours, missing products or services, profile images or graphics that are blurry or strangely cropped…. The list goes on.
Our aim is to bring all of your marketing channels up to speed with your current strategy. This might mean deactivating some old profiles or platforms, updating some existing ones with fresh information, and maybe even creating new ones if I find that there are channels that align with your marketing strategy that you’re not already using.
You’ve got the option of taking this list and taking action yourself, or you can engage NFM as your Marketing Manager to help get things underway.
What our clients say
“Working within my own business, knowing my target market was something I assumed however; since going through the tailored marketing action plan created by Tamara, we have further identified who we should be targeting.
As a result, since executing the plan, our lead generation has increased by over 35% compared to the same 6-month period last year.
This is especially remarkable considering how tough the current property market climate is (2022) and how in 'demand' our services were in 2021!!”
"Tamara’s no fluff approach to giving advice is refreshing and helpful. It has helped me develop clarity over my immediate next steps and accountability to implement."
“I recently engaged Tamara to create a marketing plan to assist with my business. I was so grateful to receive the help and knowledge that Tamara has. As a small business owner this saved me so much time and I could implement her strategies straight away. What stood out for me was her kind and caring attitude and she really listened to what I needed and provided fantastic solutions. I highly recommend Tamara if you need assistance.”
“McGrath Real Estate are very fortunate to have crossed paths with Tamara Caire and her expertise around social media marketing.
Since commencing working with Tamara, she has taken a proactive and personable approach to maintaining our socials and ensures that the McGrath branding is at the heart of all our content.
We truly appreciate the attention to detail and open communication that is shared with Tamara in all of our interactions and look forward to building our working relationship together.”
“It was such a pleasure working with Tamara. As a small business of 1, it can be tricky to navigate all the ins and outs and stay on top of everything. It was really great to have Tamara look at what I do have and what I am doing well in marketing and have very constructive feedback on where I should place my efforts and need improvement. The marketing calendar she set out makes it easy for me implement a good marketing strategy without me needing to second guess myself. I love the attention to detail in her website review (hello spelling mistakes) and great suggestions for increasing SEO in simple and easy to do ways. I fully recommend Tamara for helping you to create a new marketing plan, or to review the one you need to update.”
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