Email marketing can help you to reach your prospects, customers, service partners, and even employees, in an easy, and cost-effective way.
But it’s not just about blasting your database once a month with a promo or offer, or some boring, syndicated content they could just find elsewhere. The best email marketing needs to be underpinned with a clear strategy, and distinct database segmentation.
While there are many people out there trying to encourage us to check our emails less, the average person checks their email some 15 times a day, and 66% say that it’s the first thing they check of a morning!
Email marketing means that we can deliver your message, right into that regularly-checked inbox, and help you to drive the marketing outcomes and business goals that you’re looking to achieve.
One thing I know for sure - blasting the same content to your entire database is costing you money.
Part of me helping you to create your email marketing strategy is first defining who we’re speaking to and making sure we’ve got the segments right, and your database should be segmented up as cleanly as possible to make sure we can tailor your message to each group.
Segmentation could be as simple as Current Customers, Prospective Customers, and Past Customers. Or maybe you could go further and narrow them down based on the product or service they bought from you, or grade them based on their average yearly spend with your business.
I’ll work with you to make sure we get this right.
Once we’ve segmented your database, I’ll work with you to determine what sorts of information will be most helpful to each segment, and the frequency with which those emails need to be sent.
As with any good marketing activity, it’s not just about the doing, it’s about the measuring.
After emails are sent, we need to interrogate the data. How many were opened, which links were most popular, how many people unsubscribed, and so on. This all forms a part of the email marketing report that I will compile after each email that we send, so that we can continue to refine and optimise our email marketing strategy moving forward.
What our clients say
“Working within my own business, knowing my target market was something I assumed however; since going through the tailored marketing action plan created by Tamara, we have further identified who we should be targeting.
As a result, since executing the plan, our lead generation has increased by over 35% compared to the same 6-month period last year.
This is especially remarkable considering how tough the current property market climate is (2022) and how in 'demand' our services were in 2021!!”
"Tamara’s no fluff approach to giving advice is refreshing and helpful. It has helped me develop clarity over my immediate next steps and accountability to implement."
“I recently engaged Tamara to create a marketing plan to assist with my business. I was so grateful to receive the help and knowledge that Tamara has. As a small business owner this saved me so much time and I could implement her strategies straight away. What stood out for me was her kind and caring attitude and she really listened to what I needed and provided fantastic solutions. I highly recommend Tamara if you need assistance.”
“McGrath Real Estate are very fortunate to have crossed paths with Tamara Caire and her expertise around social media marketing.
Since commencing working with Tamara, she has taken a proactive and personable approach to maintaining our socials and ensures that the McGrath branding is at the heart of all our content.
We truly appreciate the attention to detail and open communication that is shared with Tamara in all of our interactions and look forward to building our working relationship together.”
“It was such a pleasure working with Tamara. As a small business of 1, it can be tricky to navigate all the ins and outs and stay on top of everything. It was really great to have Tamara look at what I do have and what I am doing well in marketing and have very constructive feedback on where I should place my efforts and need improvement. The marketing calendar she set out makes it easy for me implement a good marketing strategy without me needing to second guess myself. I love the attention to detail in her website review (hello spelling mistakes) and great suggestions for increasing SEO in simple and easy to do ways. I fully recommend Tamara for helping you to create a new marketing plan, or to review the one you need to update.”
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