The founder and heart of NFM Agency is me! Tamara Caire, and it’s nice to meet you.
And this is Indie – my mischievous Border Collie - the inspiration for the ‘no fluff marketing’ name.
Because the only ‘fluff’ you’ll find around here is on the dog, not in your marketing strategy
After high school I went straight into studying my marketing degree through the University of South Australia. Part way through my studies I fell out of love with the degree, and decided it was time to get a full-time job.
Initially working for a disability employment provider, I spent my days cold calling on employers to find vacancies for our job seekers. What a way to cut one’s teeth!
From there I was headhunted to work in sales and marketing for a local web design company, and it was here I felt my passion for marketing reignite well and truly. Working closely with business owners to devise their website strategies, online marketing plans, and handling marketing for the business too, I got to experience firsthand the impacts of my passion for the space.
I felt inspired to go back and finish off my final 5 university subjects, and surprisingly breezed through them as I was able to come back with real life experience to apply to the theory.
From there, I moved onto a specialist social media agency where I had the pleasure of doing everything from writing large-scale strategies, running training and workshops for business owners to teach them about social media and marketing, devising social media content plans, handling community management, advertising, reporting and coaching… and more.
But having grown up around a family business that was started by my Dad in 1997, I always had a desire to start something for myself.
Working closely with many small to medium business owners, I could see that some really struggled finding the time to execute on the area of marketing in their business.
Some had engaged multiple specialist agencies costing thousands of dollars every month, but more often than not they couldn’t even tell me when they’d last had a report or a meeting with those agencies.
And there were others who had the best of intentions with rolling certain marketing plans out in their businesses, but they were never able to find the time to actually get things done.
Creating a business specifically to service these needs and getting to HELP people while I was at it… well, the stars had just aligned.
What our clients say
“Working within my own business, knowing my target market was something I assumed however; since going through the tailored marketing action plan created by Tamara, we have further identified who we should be targeting.
As a result, since executing the plan, our lead generation has increased by over 35% compared to the same 6-month period last year.
This is especially remarkable considering how tough the current property market climate is (2022) and how in 'demand' our services were in 2021!!”
"Tamara’s no fluff approach to giving advice is refreshing and helpful. It has helped me develop clarity over my immediate next steps and accountability to implement."
“I recently engaged Tamara to create a marketing plan to assist with my business. I was so grateful to receive the help and knowledge that Tamara has. As a small business owner this saved me so much time and I could implement her strategies straight away. What stood out for me was her kind and caring attitude and she really listened to what I needed and provided fantastic solutions. I highly recommend Tamara if you need assistance.”
“McGrath Real Estate are very fortunate to have crossed paths with Tamara Caire and her expertise around social media marketing.
Since commencing working with Tamara, she has taken a proactive and personable approach to maintaining our socials and ensures that the McGrath branding is at the heart of all our content.
We truly appreciate the attention to detail and open communication that is shared with Tamara in all of our interactions and look forward to building our working relationship together.”
“It was such a pleasure working with Tamara. As a small business of 1, it can be tricky to navigate all the ins and outs and stay on top of everything. It was really great to have Tamara look at what I do have and what I am doing well in marketing and have very constructive feedback on where I should place my efforts and need improvement. The marketing calendar she set out makes it easy for me implement a good marketing strategy without me needing to second guess myself. I love the attention to detail in her website review (hello spelling mistakes) and great suggestions for increasing SEO in simple and easy to do ways. I fully recommend Tamara for helping you to create a new marketing plan, or to review the one you need to update.”
NFM Agency exists to provide honest marketing support to Australian businesses.
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