Have you ever taken a road trip without using a GPS or Google Maps?
You might get to your destination eventually, but you might end up taking some detours that will cost you not only time, but also money.
So why would you want to approach your business marketing without a clear road map in place?
A good marketing strategy or plan will be centered around your business goals. We need to understand where you are now, and where you want to be in 6-12-24 months’ time.
But developing a marketing strategy or plan can be hard when you’re working in your business, because you can’t see the wood for the trees. This is where it’s helpful to bring in some external help.
The trick with a lot of marketing strategies though, is they can often contain a lot of ‘fluff’.
Information that’s nice to know, but gets in the way of the important stuff – the actual actions that we need to take to get us where we need to go.
Unfortunately I’ve seen plenty of these marketing plans over the years. They get paid for, written, and then popped on a shelf to gather dust.
And what’s the point?
When you work with NFM Agency I will work with you to develop a short, sharp and shiny strategy that will show us the key marketing activities that we can undertake to get us where we need to go – without the fluff!
The strategies and activities that I recommend will be realistic in terms of your goals, and we’ll only focus on the things that we need.
It will also be free of jargon and marketing buzz words. No ‘synergistic opportunities’, no ‘pivoting’, and no ‘circling back’.
I call it an ACTION plan for a reason – I want action to happen when it comes to your business marketing.
I want you to be able to take this document, highlight it, write notes all over it, pin pages to the board behind your computer, and most importantly, to roll it out.
You can choose to roll your marketing plan out on your own or with your own in-house team, or you can come on board and work with NFM on a monthly basis using me as your Outsourced Marketing Manager.
What our clients say
“Working within my own business, knowing my target market was something I assumed however; since going through the tailored marketing action plan created by Tamara, we have further identified who we should be targeting.
As a result, since executing the plan, our lead generation has increased by over 35% compared to the same 6-month period last year.
This is especially remarkable considering how tough the current property market climate is (2022) and how in 'demand' our services were in 2021!!”
"Tamara’s no fluff approach to giving advice is refreshing and helpful. It has helped me develop clarity over my immediate next steps and accountability to implement."
“I recently engaged Tamara to create a marketing plan to assist with my business. I was so grateful to receive the help and knowledge that Tamara has. As a small business owner this saved me so much time and I could implement her strategies straight away. What stood out for me was her kind and caring attitude and she really listened to what I needed and provided fantastic solutions. I highly recommend Tamara if you need assistance.”
“McGrath Real Estate are very fortunate to have crossed paths with Tamara Caire and her expertise around social media marketing.
Since commencing working with Tamara, she has taken a proactive and personable approach to maintaining our socials and ensures that the McGrath branding is at the heart of all our content.
We truly appreciate the attention to detail and open communication that is shared with Tamara in all of our interactions and look forward to building our working relationship together.”
“It was such a pleasure working with Tamara. As a small business of 1, it can be tricky to navigate all the ins and outs and stay on top of everything. It was really great to have Tamara look at what I do have and what I am doing well in marketing and have very constructive feedback on where I should place my efforts and need improvement. The marketing calendar she set out makes it easy for me implement a good marketing strategy without me needing to second guess myself. I love the attention to detail in her website review (hello spelling mistakes) and great suggestions for increasing SEO in simple and easy to do ways. I fully recommend Tamara for helping you to create a new marketing plan, or to review the one you need to update.”
NFM Agency exists to provide honest marketing support to Australian businesses.
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